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Professor: So, Dennis what changes have in seen in marketing recently? Dennis: Well, as you know, customers love to post online reviews of products these days. These reviews are now just as important as traditional advertising. Maybe even more important. TV advertising is as useful as it was before, of course. On the other hand, newspaper adds are much less effective than they used to be Professor: Hmm. That's interesting ... I've spoken to some marketing people who aren't as positive as you are about online reviews. Dennis: Really? I'm surprised. There are certainly some concerns with online review. For example, satisfied customers are less likely to write reviews than people who have had a problem. This means there might be more negative reviews than positive ones. But online shoppers are wiser now. A few negative opinions are not as harmful as they used to be. Also, the positive reviews can be as valuable as ads. If a customer loves a product, he or she will endorse it just as enthusiastically as a TV ad does.
C) qual opinião que Dennis tem relação as avaliações online hoje em dia?
d) Qual é a opinião dele sobre os anúncios dos jornais ?
e) complete a frase sobre opinião final do Dennis em relação a avaliação positiva do consumidor. se um consumidor ama o produto,________________.
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